Strategic Analysis with current research!
As you read through this list, envision yourself in each role to feel a sense of the role. The Visionary and Story Teller. This person understands vision that knows what the story is to tell, the best genre and methods to conveying that message.
The director ensures that the emotions that will convey action are present and get across to the end viewer — which is why in theory this is the most important role! The Organizer and Butt-Kicker The producer ensures all the elements for the production are procured and readied: The creative brief, a well defined script and story, perhaps a storyboard, a production checklist, set or location scouting, research, the gear, the crew, and a distribution strategy for when and how the video is released and shown.
The producer is the hub of the production.
Lighting and Camera Operation Quality camera, high-definition and 4K resolution, lighting, good composition, well-groomed interviewers or actors, broadcast graphic design, animation and color correction. Investing in a top quality video will impress your clients, just as a low quality video will damage your reputation.
Either way you will make an impression — make sure you are making the right one. Sound is more important than the moving image. This goes for all processes regarding sound: Viewers often accept mediocre visuals, but people will simply not tolerate poor sound.
The video producer knows what to look for to get the video to all fit together and may be the most important to you, the director understands how the story or message will be told. The audio and video technician s handle the image, sound and editing, capturing the video and sound and putting it all together as the director and producer planned — with the creative brief and producer guiding the process, of course.
These 5 roles can be performed by a handful of people, or often just one person, but breaking down the roles often increases the quality. In larger productions, such as a multiple-day commercial promotional shoot, a team of people will be tasked with these responsibilities. As covered earlier, a promotional video requires planning and preparation before the production starts.
As many businesses investing in buying DSLR video cameras and production gear to start making videos in-house, these same businesses are beginning to realize how much work is actually spent in production.
Video productions require a lot of aspects to be lined up and ready to go; a location or locations reserved for shooting, a camera and camera operator, audio equipment and the technical know-how to use it, tripod and other camera support gear, lighting options either reflectors or electric lights and a spokesperson, interviewee or actor to be in front of the camera!
But where do you come in? You have two main options here: Hire a Video Producer This decision is important, and the implications may not be immediately apparent. The two choices are you either hire a video production company to create a video, or you spend the time to learn how to do it.
Alternatively, you can spend time buying books, reading and learning as you go, in addition to buying the equipment and software required — without guaranteed results — which may costs a lot more in the long run if the video does damage.
Before you post your question below how this is, allow me to explain each… Pros and Cons of Do it Yourself DIY There are pros and cons to making a video. First and foremost, creating video is a fun, fulfilling learning experience, and if you plenty of time, the quality of the result is entirely up to you!
Excellent learning experience and challenge. Not paying upfront cost. Costs money to buy learning products and books, purchasing equipment and spending the time to create the video.
Quality is lower, results not guaranteed. With your creative brief in hand, seek out video producers and look at their portfolio to get a sense of their quality, client-type and results.
Then meet up and chat costs. Top-notch quality, timely, predictable ROI. Will cost a lump sum, usually half up front, half on completion. So which is for you? Here is a question that can assist you in deciding which route to take: If you plan to make many videos over the course of the next 5 years, and are a person with a great deal of grit and determination and enjoy a challenge, learn the skill.
Choose your own adventure… Adventure A:Step 2. Pre-Production: Establishing the Story, the Tools and Methods to Make the Video Choosing a Promotional Video Genre. The genre of the video sets the tone and direct message about your idea, offering and business.
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